About Us
On a mission to revolutionize customer understanding
Founded in 2015 as a people-centric, globally distributed company, Choiceform has evolved from market research innovation to comprehensive experience management. We empower businesses to uncover authentic customer insights through unified data collection and intelligent analysis, driving decisions that enhance loyalty and sustainable growth.
Our platform combines research expertise with modern experience tracking tools, enabling organizations to gather feedback across websites, mobile apps, and in-person interactions. Through advanced analytics dashboards, teams can identify key trends and share actionable insights across departments in real-time.
Global reach, local impact! Trusted by teams across multiple countries, our remote-first community of researchers, analysts, and CX strategists collaborates across time zones. Together, we're reimagining how businesses connect with their audiences in the digital age.
What We Do
Empowering Customer-Centric Decisions
At Choiceform, we bridge the gap between businesses and their audiences through intelligent experience management. From market research to real-time customer insights, our platform transforms fragmented feedback into strategies that drive measurable growth.
Our Evolution
Launched in 2015 with a focus on digitizing market research, we initially empowered agencies and consultants with efficient data collection tools. As client needs evolved, we expanded to help brands build holistic customer journey solutions—tracking satisfaction, loyalty, and experience at every touchpoint.
The Future of Experience Management
Building on this foundation, we're pioneering AI-driven customer experience solutions. Our upcoming innovations will enable predictive issue detection, automated resolution workflows, and emotion-aware analytics, helping businesses move from reactive to proactive experience optimization.
Accessible Excellence
Designed for intuitiveness and rapid deployment, Choiceform serves organizations of all sizes. While our client base spans multiple countries and industries, we stay grounded in our original mission: to make customer understanding both profound and actionable. Explore our journey to see how user feedback continues to shape our path.
Our Core Values
These principles guide every decision, from product design to client partnerships.
Customer Truth First
We exist to amplify the voice of customers. Every feature starts with one question: "Does this deepen customer understanding?"
Intelligent Innovation
Through rapid prototyping and learning cycles, we build solutions for tomorrow's challenges. Technology must enhance, never replace, human insight.
Collaborative Integrity
Transparency is our collaboration currency. We engage teams, clients, and users in open dialogue that respects diverse perspectives.
Responsible Growth
We balance business success with societal value, advancing ethical data practices and accessible CX tools for all.
Frictionless Empowerment
Enterprise-grade insights shouldn't require complexity. Our intuitive workflows put actionable data at your fingertips.
Global Mindset, Local Impact
While serving clients worldwide, we design solutions adaptable to regional needs and cultural nuances.
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